World ready, life savvy.

Hello, my name is Selene. I am the founder of Smarty Pants.

Since graduation, I have been building a career in the world of marketing and advertising. Today, I own my own creative studio, consulting for organisations big and small all across Asia.

Starting Smarty Pants was accidental, almost. Watching them grow, I wanted to make sure that they establish a positive relationship with money from young. I started to research the topic and soon, I had a syllabus. A girl friend heard about what I was doing and requested that I come have a session at a family services centre.  

Right after the first session, it became crystal clear to me that I wanted to continue sharing with more and more children, more and more youths. With that, Smarty Pants was born.

Life skills take time to nurture, and our children has the benefit of time to groom and hone their life skills. Just as they would start to hone their school smarts, we want them to hone their life smarts as well.

Smarty Pants is dedicated to everyone with children in their lives. Who sees in these children, the infinite potential to build fruitful, thriving lives for themselves.

Selene Chin

Founder, Smarty Pants.